Community Consulting
Malena helps community-centered businesses level up their operations, systems and financial models to elevate their impact, engagement and revenue
Wild Seeds Ranch
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Sunset hikes with residents
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Lush property for events
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Founder presentation for the community
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Workshop with ReGen Tribe
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Cowboy pool hangs after communal yard work
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Open Mic event for regional musicians and poets
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Happy dogs in the lot we cleared for their fenced in play area
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Transformed a client's vision for historic estate investment into a fully executed 21-day scouting expedition across three regions of Italy. Built all public-facing infrastructure: website, application, and logistics for an international group.
Served as host and point of contact for all attendees, hosts and vendors.
Developed a thorough itinerary and coordinated 10+ property tours, 3 community visits, 6 meals and cultural activities.
Supported the property assessment and inventory process for the key property for investment.
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Engaged in a 3-month, on-site community systems design and implementation project. This co-living community was struggling both financially and operationally, with residents reporting that shared responsibilities and guidelines were unclear.
Work was structured into three key phases:
Inquiry: Conducted resident and staff interviews, identified key challenges, facilitated strategic goal mapping, reviewed financial model, performed SWOT analysis, and outlined a scalable growth plan.
Development: Refined financial model, restructured pricing, defined staffing roles and resident responsibilities, codified community agreements, outlined hospitality considerations, designed onboarding systems, and cataloged future maintenance and project needs.
Implementation: Facilitated community-wide meetings to introduce systems, assign responsibilities, support staff onboarding, and incorporate iterative feedback. Delivered final documentation, templates, and SOPs to ensure long-term sustainability.
Result: Community has been self operating using these systems for more than one year and the business has been more financially stable than ever with the resident retention and engagement rate improved.
wildseedsranch.com -
Event Venue & Impact Hub Startup (Austin, TX): Led the end-to-end development of operational infrastructure for a new event and hospitality space. Scope included pricing strategy, contract design, booking and event workflows, vendor and staffing plans, membership, client onboarding, event producer guide and sales development.
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Refined operational tools and templates for a “love club” startup
Developed and implemented volunteer and affiliate programs
Produced “Love Immersion” 4-day retreat in April 2025
Maintained website updates and event pages
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• Produced two 14-day co-living residencies in Antigua and Lake Atitlan, Guatemala (25 participants each), and a 3-month residency in Berlin, Germany (94 participants). Led the full pipeline: recruitment, sales, onboarding, arrival, meals, and venue logistics.
• Led development of membership program and growth strategy; recruited 500 members in 3 months. Facilitated OKR and KPI planning processes to guide strategic planning.